best customer service, attention to detail, and trademark stripes.

Doyle Lawn and Plow envisioned a logo that was bold and impactful without going over the top. They wanted a design that stood out, especially when scaled up on their equipment trailers. In our talks about visual inspiration, we honed in on something unique – the stripes left by their lawnmowers and snow plows after a job. These stripes, with their satisfying post-yard-cleanup vibe, became the creative backbone for our direction.

Recognizing their year-round operations, we needed to ensure the logo captured this versatility. We melded the lines of snowflakes and the distinct stripes of lawnmowers, crafting a geometric icon seamlessly integrated into a badge-like concept.